To drive sales of their OEM branded fitness equipment, the specialty retailer and equipment manufacturer wanted us to create an ‘exercise destination’ display fixture for the product line to accompany their fitness regimen System 6. We developed a 6-prong attack, made of lightweight aluminum for portability, wire grid for the shelf and hook placement versatility, steel literature holder and page by page catalog and printed plastic panels for durability. An LCD screen delivered pre-Peleton like exercise content, and the silk-screened PVC panel produced the iconic System 6 visual branding, affectionately named ‘Big Red’.
