Founder and Guiding Light
Retailers and their brand partners must leverage the physical advantage of seeing, touching and purchasing the products in store with information-rich content and compelling experiences.
I focus our teams on how merchandising, product presentation and visual design should engage shoppers on multiple levels, combining the best of in-store display and digital engagement to make shopping journeys at brick-and-mortar destinations more desirable.
Creative ideation and design solutions for retail displays, fixtures, graphics and digital signage, specialty packaging, and technologies for in-store communication.
Extensive knowledge of materials, substrates, manufacturing, assembly, packing, logistics project management
Creating brand awareness and connectiond between shoppers and products
“I am the Don Quixote of perfect consumer engagement, always chasing the windmill of perfection”