A.T. Cross
Challenge
Reimagine the merchandising space for the fine writing instrument category in office super stores.
Opportunity
Explore merchandising treatments that elevate the brand family from their competition.
- Provide education about the different types of writing instruments-ball point, gel tip, and fountain pen.
- Reconnect consumers with the satisfaction of using writing instruments for self-expression.
Solutions
Different approaches were developed to merchandise the category with different materials, structures and execution costs.
Result
The synergy of our graphic and structural design, brand insights and broad spectrum of manufacturing capabilities enables the mixing and matching of all the elements to achieve the ideal makeover and presentation to the consumer.
