A.T. Cross

AT Cross_before


Reimagine the merchandising space for the fine writing instrument category in office super stores.


Explore merchandising treatments that elevate the brand family from their competition.

  • Provide education about the different types of writing instruments-ball point, gel tip, and fountain pen.
  • Reconnect consumers with the satisfaction of using writing instruments for self-expression.


Different approaches were developed to merchandise the category with different materials, structures and execution costs.


The synergy of our graphic and structural design, brand insights and broad spectrum of manufacturing capabilities enables the mixing and matching of all the elements to achieve the  ideal makeover and presentation to the consumer.

Partnering With Market Leaders Since 1990

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